wilkhahn @ MCA
When Wilkhahn called on us for the North American debut of the ON chair and the beginning of their “office for motion” campaign, we needed the product and brand to do the talking. With the white box of the Museum of Contemporary Art, we provided a foundation for color, movement and ultimately an interpretive dance showcasing the range of movement and the chair’s ergonomic engagement with human form. Models engaged guests with the product. The archival collection once again told the company’s long-standing understanding of movement in the office.